Senior Designer for the FIFA World Cup 2026™ Official Hospitality. Started full time on this project in late 2024 all the way up until the tournament in Summer 2026. This involved working on a wide range of design projects for all 16 Host Cities across 3 Countries (Mexico, Canada, and United States). These projects included activations, billboards, in-stadium, apparel, packaging, brand design, social media, emails, etc. Below are some highlights:
FIFA Club World Cup™ Suite Design
For the FIFA Club World Cup™ 2025 Final, I helped to lead the project of designing the interior of the MetLife Stadium suites. The photos of the suites below were taken by Jeremy Cohen.
F1 Las Vegas Billboard Ads
During the Fall of 2025, the strategy team saw an opportunity to advertise during the F1 Vegas race. The designs below were the billboards I created for this project.
FIFA World Cup™ x Super Bowl LX (Jersey + Activation)
This was a high visibility project I lead in which we collaborated with the Super Bowl LX in San Francisco. This was both a footprint on-site at the Super Bowl as well as a gifting opportunity in which I designed a football themed soccer jersey (football meets fútbol). Below is the deck proposal along with photos from how the event went on Super Bowl Sunday.
Brand Guide for FIFA World Cup 2026™ Suites Marketing Design
This was the design system I art directed and designed for how to brand the suites packages for the FIFA World Cup 2026. Since the suites were the highest tier product one can buy (most expensive), I was tasked with creating a system that builds off the FWC26 brand guide while elevating the aesthetic to an ultra-premium level.
FWC26 Suites Ecommerce Website
Using the brand system I created with for the Suites-tier packages – this was then applied to the ecommerce site where the suites are actually sold. I worked closely with the FIFA tech team on the design for this site in order to make it come to life.
Presentation of FIFA brand for NFL Host City Teams
Created this deck featuring how we as a creative team have developed the FIFA World Cup 2026™ brand. This was presented to the creative teams of the LA Rams, Miami Dolphins, Philadelphia Eagles, Seattle Seahawks, etc so that their teams could use the assets we've created to promote the World Cup in their cities.
Official Hospitality Scarf
This was a commemorative scarf I designed meant to be given out to hospitality package buyers as well as brand ambassadors.
